About Yoness
We believe every woman deserves to feel comfortable in her own skin — every single day. Not just on special occasions. Not just when it’s convenient. Every day.
That belief is what Yoness is built on.
Who we are
Yoness was founded in 2020 by Naman and Arjun, based out of Agra, India. We started with a simple observation: the everyday innerwear most women were buying was either uncomfortable, synthetic, poorly made, or just not designed with real women in mind. The basics — the things you wear closest to your body, every single day — deserved better.
So we set out to make them better. No compromises on fabric. No unnecessary scratchy tags. No synthetic materials that your skin has to fight against all day. Just honest, well-made cotton essentials at a price that makes sense.
What we make
Yoness makes 100% cotton innerwear for women — designed for all-day comfort, everyday wear, and real life. Every piece is crafted from breathable, soft cotton with antibacterial properties, because what sits closest to your body should be the gentlest thing you own.
Our products are tag-free by design. No scratching. No irritation. No adjusting. Just soft, breathable comfort from morning to night — whether you’re heading to work, managing the house, attending college, running errands, or simply resting at home.
Made for every woman
The Yoness woman is not one person. She is a teenager stepping into her independence. She is a working professional who needs comfort through a long day. She is a homemaker whose comfort has always come last. She is a mother who has earned the right to feel good in what she wears. She is every woman, at every stage of life.
We design for all of them. Inclusive sizing, honest fabrics, and prices that don’t ask anyone to choose between quality and affordability.
Our promise
- 100% cotton fabric — breathable, soft, and gentle on skin every day.
- Antibacterial properties — because hygiene is not optional, it is essential.
- Tag-free design — no irritation, no scratching, nothing to think about.
- Inclusive sizing — made to fit real bodies, not just sample sizes.
- Genuinely affordable — quality basics should not be a luxury.
From Agra, for India
We are a small, proudly Indian brand. Built in Agra, shipping pan-India, and growing one happy customer at a time. Every order matters to us — because we are not a faceless corporation. We are Naman and Arjun, and we read your messages, act on your feedback, and care about getting this right.
Thank you for choosing Yoness. We hope you feel the difference.
Get in touch
We would love to hear from you — whether it is a question, a suggestion, or just feedback on how our products feel. Reach us at support@yoness.in or +91 7819846225. We are always happy to talk.